Pocari Sweat

No, a Pocari isn’t an animal, or a person’s name.  It’s a drink!

I’ve seen this quite a few times and always intended to snag a photo of it, but I just never got around to it.

Would you drink something called Sweat?  When I look at this can I think of the sweat sliding down someone’s back, so … well no.  Just not for me!

What this does make me wonder though is who was in charge of naming this product?  In today’s world, multicultural awareness is something of a must, and I get the feeling that the company missed the mark when they branded this.

Any idea what the original message was supposed to be here?

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12 Comments on "Pocari Sweat"

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I think I'll pass on the elephant pee. ^_^ Though I suppose it was a bad example. That might have a “shock value” market!

@RONW: Well, it's not so much about the cover of the can, or in this case the title. The point is that they made a blunder when it comes to marketing their product to English speaking people that understand the nuances of the language. Selling a drink called “Pocari Sweat” isn't too bright a move when it comes to appealing to the English speaking demographic. Think of it this way, if you went down to the grocery store and saw a drink on the shelf called “Elephant Urine”, how likely would you be to try the product? Regardless of the… Read more »

Hmm… I'd buy a drink called 'Elephant Urine' immediately! I think would be cool to walk around with a can, haha. “Wow, look at that dude, he's drinkin' elephant urine, that dude's cool” (my imaginary encounter with random people)

As for Capri-Sonne, 'Sonne' is the German word for 'sun'.


@Rowena: My thoughts exactly.


suffice it, never judge a can by its cover.


Oh, believe me the Joy Juice is still quite available here in Singapore at the hawkers. I've never heard of Sinalco though.


Forget the Pocari, all I can concentrate on is the use of the word sweat!

Excuse me while I step outside and clear my throat…why do I feel like I need to gargle with Listerine now? 😛


@Jerine: “Pocari” always makes me think of a pokemon.


Hahaha, its not a bad drink actually. And its certainly not made of real sweat! Like Ben said, its meant to be drunk after a strenuous activity 🙂

To be honest, I havent seen much of them though. Also Sinalco and Kikapoo and others that I cant think at the top of my head which was rather popular in the 80's – 90's


Thanks Ben! Figured it was something like that, but it doesn't come across quite right in English. ^_^


OMG I;m the first to vote on your poll.

Pocari sounds like some sumo wrestler


Pocari's a well-known Japanese brand. Sweat is a sports drink like Gatorade. So you drink this to replenish the electrolytes that you sweated away while doing some strenuous activity. ;-p