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Geeky Stuff Living in New York City

Chiese Food Restaurant Sign

"Chiese Food" sign on a Chinese food restaurant.
“Chiese Food” sign on a Chinese food restaurant.

When I lived in Singapore, I used to joke about the misspelled English words I saw everywhere, or the jumbles of random phrases used as shirt slogans. Having English on the shirt made it foreign and cool, I suppose. After working on learning two foreign languages (Arabic and Hebrew), I’m not nearly so critical of spelling mistakes by non-native speakers. Remembering vocabulary is a pain.

However, I can’t help but find it amusing that a person would misspell their own nationality on a manufactured neon sign placed in the window of a restaurant that sells said nationality’s food (or the Americanized version of it anyway).

How do you open a Chinese food restaurant and put up a sign for Chiese Food? Was it really poor business management, or a clever attempt to draw attention? Or did the guy purposefully misspell it because he knew that what he’s selling isn’t truly Chinese food? American Chinese food is nothing like what I ate in Singapore, which in most ways is far superior.

This particular establishment is on Amsterdam Avenue between 169th and 170th.

By Bradley

Hi! I have a Master's in History (2019) from City College of New York - CUNY and I'm an Army combat veteran. I currently have 3 cats and live in New York City. The best part of living here are the museums and the food!

I love manga, anime, history, sci-fi, video games, and technology. I'm an avid reader! I'm currently learning Japanese and reading up on Buddhism and Minimalism. I also have an interest in religions and mythology in general.

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